What Is B2B Email Marketing?
B2B Email marketing is simply sending marketing messages through email and it is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Business to Business (B2B) email marketing usually means sending out automated, personalised marketing emails that contain brand promotions and announcements to customers and leads. Anything from weekly email newsletters and promo alerts to customer surveys and event invitations can be considered a form of email marketing.
Why Does My Company Need to Use B2B Email Marketing?
Nowadays more than ever, it’s vital that your organization enact a dedicated B2B email marketing strategy.
The following statistics will help us paint a clear picture that faithfully shows the impact a well-executed B2B email marketing campaign can generate:
- For every $1 spent, $44.25 is the average return on email marketing investment (Experian).
- 77% of consumers prefer to receive permission-based marketing communications through email (ExactTarget).
- 72% of B2B buyers are most likely to share useful content via email (Earnest Agency).
Globally, a whopping 87 percent of business-to-business (B2B) marketers use email as a content distribution channel.
Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Staying Out Of The Spam Folder
Cold emailing is a powerful tool. However, many do not know how to use it properly. Are you used to being mass emailed offers from overseas companies that hold no relevancy to what you do? We don’t do that!
We research your industry, niche, competitors then spend time to properly understand your value proposition. Only then do we sit down to write the email we will send to your ideal prospect.
At Narcosa we have a specific methodology to ensure your emails land in the inbox.
Narcosa As Your Email Marketing Partner
As a team of skilled email marketing service providers, we help B2B SaaS companies, in the following ways:
- Creating and developing well-designed B2B email marketing campaigns
- Improving and expanding your email channel through personalization, segmentation, and advanced targeting
- Using the latest B2B email marketing techniques and advanced technologies for building scalable campaigns
- Curating and executing email programs, their management, reporting, and optimization across the entire buyer journey of your target customers
Our 4 Step Process For B2B Email Marketing Sucess
1. Analysis And Copy
As an experienced B2B email marketing agency, we first help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and create an email marketing strategy unique to your business.
Next we look at lead generation strategies to find clusters of your target persona, both companies and decision maker.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain and email address warmup and the necessary tools.
2. Experiment
Once messaging and the audience is decided, we begin experimenting with different cold email marketing techniques.
To do this we, launch ‘micro’ B2B email marketing campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. Social, content, landing pages, ads).
Combining email with other channels can often significantly drive up conversion.
Our Email Marketing Process
3. Scale
Once the right cadence and messaging have been identified.
Scaling email sending can often mean setting up multiple domains and email addresses. This will allow us to create the infrastructure to send hundreds or thousands of messages a day without risk to your main domain.
We focus on the ‘winning’ campaign and amplify our email marketing process to bring you even more cutomers and leads.
4. Optimize
As a B2B email marketing company, we optimize and measure for one metric – prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign …and the process begins again!
What We Do For You
Below is a selection of the services we offer within our B2B Email Marketing package, designed to target decision makers in your industry.
Find qualified, targeted prospects for you
Using our own algorithmic system enables us to find qualified, targeted leads of decision makers for your industry or niche. These emails go directly to the decision maker not the sales or customer service team.
Send custom emails to each decision maker
We help construct the perfect sales emails and we test them against each other to find the best. Our system sends out personalized emails with extremely high delivery rates. We make it to the main inbox and don’t get stuck in Spam filters.
Test, optimize, and improve based on data
Every week we examine our results trying out new scripts, new lead criteria and continue to improve our effectiveness based on the results. This makes us more effective at reaching the right decision makers with the right message over time.
Help you to build customer loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.
We expand your business reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Great communication strategy helps turn these new contacts into new customers.
Provide hyper personalized communication
While traditional marketing methods focus on delivering a broad message, email marketing allow unique personalized messages and targeted campaigns based on criteria such as industry indicators, birthdays, region and customer lifetime value
