Video Is Essential For A B2B Marketing Strategy
Due to the fact that B2B purchases are usually larger than B2C, B2B buyers try to educate themselves more before a purchase. This might mean reading peer reviews, following blogs, and watching videos to research products and services before buying. Video is becoming the most popular medium to learn about new products and services. This is especially true with a new generation of B2B buyers who are reluctant to wade through large blocks of text.
Companies that have a quality B2B video on their home page and landing pages are far more likely to convert a potential B2B buyer. Accordingly, we are also seeing a rise in the use of videos that play automatically in the background. This can be an effective way to augment your website and educate consumers about your business, product, or service.
B2B Video Influences Decision Makers
Decision-makers and the end-users aren’t usually the same person, meaning you’ll have to convince more than one person along the way that your product or service is a good fit for their company. B2B Video marketing is perfect for this purpose as multiple people can watch your product or service content separately at their convenience .
B2B buyers or decision-makers purchase products for internal company use. In this case, it’s essential to balance addressing pain points and product quality. It is not uncommon for B2B videos to be a bit longer than B2C. This is because products targeted at companies are usually more complex than those targeted at individuals.
Let The Story And Value Proposition In Your Video Do The Selling
Storytelling is certainly a powerful tool to drive interest in your products and sales. However, its often higher cost than other mediums to produce and to provide return on investment. To succeed in making successful storytelling B2B videos you must match the right story with the right audience and remember your timing and message are crucial. Consequently the video needs to clearly demonstrate how your product or service will solve a problem for the potential buyer. The video will not produce a return on investment if it’s not seen buy the potential buyer. Hence we make sure we have your video content where, when and on whatever platform your buyers are looking at for answers.
We don’t plan to create boring 70s style IBM videos, we are looking to create fast impactful and interesting videos. Ideally, we want to make a B2B video that keeps the user engaged with high watch time. Your input, industry knowledge and ideas will obviously be crucial to designing successful B2B video content. We also look to you for knowledge and input on your brand and values when scripting and storyboarding video content. We are a data driven team, all video assets we produce are performance checked and tweaked given user reaction.
An Authentic Video Introduction To You Brand And Values
In your videos you have a chance to give potential buyers a first-hand look at your brand and values. This is a great way to build trust and affinity. Your videos can show them something words can’t easily express. It gives the watchers an authentic feeling of being there with you and getting to know your business and services better. A B2B business can show authenticity through video by giving a virtual tour of their offices or factory, or by showing how their systems and software work in the back office.
No one can tell how great your company or service is better than you (except maybe your customers!) With this in mind having happy customers speak on your behalf will give authenticity and credibility to your products and services for potential buyers.
B2B Video Quality Matters
When it comes to content, it needs to be useful, relevant and high quality. Otherwise you B2B video will have a low watch time, signaling to Google and YouTube that people do not find it interesting.
What’s more a professionally produced video assures your viewers you care about your brand and their user experience. Corporate B2B videos are usually held to a higher production standards than those of B2C. This means you need good writers, videographers, art design, and editors to make a great B2B video happen.
Our B2B Video Production Service
We work closely with you and your company to understand your goals and customers. We write memorable and unique B2B video ads that move your potential customers in to your sales funnel.
- Understand your goals
- In-depth research into your brand / product / service
- Creative concept development
- Script writing – comedy, serious, emotional – ALL GENRES
What We Do For You
Below are some of the services we offer in order to make you a video that engages and educates B2B decision makers.
Creative – Ideas & Scripts
Narcosa likes to keeps your brand on brand by understanding what makes your product or service special. Then writing scripts that help you hit the right targets.
Video Production
We manage the video production – storyboards, casting, talent, locations, crew, direction and production design that brings the creative to life.
Post Production
We take care of the the editing, animation, special effects and music that bring it all together. We try to maximise production value for a budget.
Video Ads
We write, design and produce video ads for established brands and startups – B2B- Facebook, LinkedIn, YouTube and Instagram video ads that convert.
Skilled Creative Team
Our skilled creative team is built on the service we offer to our clients. We pride ourselves on having an extremely professional team that works incredibly hard, not just on the creative side of your project, but on high standards of communication – so you always know what’s going on with your video production process and have every opportunity to feedback and provide your own ideas.
A Straight-Forward Process
We keep things simple for our clients, with a straightforward process that brings your video together step by step, facilitating your input at every stage – without monopolising your time.
Unlimited Revisions And A Fixed Price!
Narcos likes to create B2B videos with a fixed price, a simple package and clear deliverables. Video creation, made simple – high quality videos delivered in a way that’s simple, affordable and clear.
