What Is Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization which means optimizing your website’s content and incoming links to rank for keywords and phrases. Typically, the keywords and phrases you will wish to rank for are those that your customers search for in Google.
Business to Business (B2B) SEO brings with it unique challenges that need to be considered when putting together a marketing strategy, and these relate to the audience you’re targeting.
With B2B or B2C ( Business to Consumer) you wish to attract more traffic as people buy from people. However, people buying on behalf of a business have different purchasing habits than those buying for themselves in search.
What Is The Advantage Of B2B SEO For My Business?
As we said, SEO stands for Search Engine Optimization. To put it simply, it’s the process of improving your webpage to increase your online visibility. The better your SEO is, the more potential customers will find you in their online searches.
B2B SEO is the process of helping search engines find your website by increasing its presence in organic search results through on-page and off-page tactics. SEO has the potential to push you to the top of the results page because your website will have the answers to the queries of consumers. Performing well in Google means you’re placing your business front and center for every potential customer looking for services and products in your industry
Growing Your Audience And Authority
Having a good SEO strategy is essential for B2B businesses, because it allows you to build online industry authority and business credibility. Also giving you the opportunity to grow your audience while transforming your leads into buyers. Services offered by Narcosa optimise your website for B2B SEO so you can capture more traffic and revenue from search.
Making Sure Your Website Is SEO Optimized
It is also important to consider SEO when designing websites. The people may leave your website if it’s unclear, or if it isn’t mobile-friendly, and purchase a similar item elsewhere. Your home page’s design is just as important as you’re advertising and search engine optimization efforts. Keeping the bounce rate of your landing page (usually your home page) low is important to attract new visitors from Google. This is because Google knows the bounce rate of your pages and the algorithm wants to send visitors to pages, they stay on and read.
You must make sure every element of your website supports the user experience, from the size of your images to the tags, features, and colors. Your site’s visual appeal helps your ranking and keeps your visitors engaged.
In addition, Google rarely likes javascript-heavy pages with API calls, and for them to be SEO-friendly, they often require special engineering.
On-page SEO is the process of optimizing all of your site pages to help them rank higher in search engines. Another thing on page SEO covers is site features, for example how easy it is to use, and how quickly it loads. You must constantly optimize your site to remain competitive. As a business owner, you likely don’t have the time to deal with this. We can handle your on-page SEO for you.
Without off-page SEO, your business might as well not exist. Off-page SEO involves processes that enable your business to gain exposure anywhere on the web. Without it, Google will not find your site. Our off-site process involves working with major third-party providers of content. When they link to your site, they establish you as the authority.
Our Search Engine Optimisation SEO Service
Let us help you utilize the power of SEO to drive leads and grow your business. We do this by by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, such as Google and Bing. B2B SEO focuses on keywords that decision-makers search for while in the office.
At Narcosa we work closely with your company to understand your target customer and create an SEO strategy that moves not just traffic to your site but potential customers in to your sales funnel.
Traffic > Customers
We don’t just want your site to rank at the top of search engine results, we want our service to give you real-world results- customers and leads. At Narcosa we analyse the impact these links have had to-date on your results. For example, have the links we placed impacted on keyword rankings for your website? How many monthly purchases or leads are we driving? We analyze what works, what doesn’t, and improve our lead building, content and optimization strategies based on real world data.
What We Do For You
Below are a selection of the services we offer within our SEO package that make sure you are ranking high in Google when your potential customers are searching.
Develop Trusted Backlinks
At Narcosa we partner with you to identify keywords that align with your B2B marketing goals and KPIs (e.g. increased sales or more qualified leads). We know the best keyword research techniques (even if you’re targeting competitive keywords). Our B2B link building tactics create links that align with your specific industry, signaling to Google that it should rank you higher and supply more customers to your website.
Website Copy Optimization
Your website copy should not only help your business stay relevant but should also create an enjoyable experience for visitors. Narcosa integrates our B2B SEO solutions and best practices with optimized website copy to give leads a valuable experience once they’ve found you. We can also build attractive custom landing pages for you that will capture the attention of potential customers.
Technical SEO
Technical B2B search engine optimization sets the foundation for other SEO efforts. We look at what your customers are searching for as they browse for products and services. Do their searches lead them to your website or direct them to competitors? Performing keyword research can reveal popular search queries and key terms that you can include on your website and landing pages to start ranking higher in the search engine results.
Local SEO
Local SEO for B2B is the process of using your geographical location to rank your business higher than local competitors. When a customer searches for your service near them local SEO is what puts you on the map. Narcosa makes sure that your company is easily found and doesn’t get lost under competitors. By monitoring your businesses location information across the web, Narcosa aids in driving local leads to your website.
Benifits Of Working With Us To Improve Your SEO
We take the effort out of B2B SEO and give assured results
Saves valuable time
As a business owner or a manager, you probably don’t have the time to add the additional tasks of developing and maintaining an SEO campaign. B2B SEO and content marketing require many hours to research, optimize, and upkeep web content. Not to mention the thousands of hours you need in learning and experience to actually be good at B2B SEO.
When you work with us, you leave all of this work to professionals which frees up your time to focus on other important tasks.
Cost-effective
Undertaking SEO by yourself requires you to invest in the payroll, software, and equipment to implement a marketing strategy in-house. Even factoring in that you still have to pay for us to develop your content strategy, we are more cost-effective and produce a higher ROI than developing content yourself.
We have a wide range of clients which allows us to build backlinks for you whilst not breaking the bank. Backlinks allow you to gain trust from Google by hyperlinking your website to other sites.
Keeping up with the latest trends
Because industries, SEO strategies and digital marketing tools are constantly changing, it is hard to stay ahead of the game. However, as we make it our job to know how to engage in B2B search marketing, you don’t need to worry about keeping up with the latest trends, we do that time consuming work for you.
We know exactly how to develop an effective strategy based on the latest trends in SEO, digital marketing and your industry
Experience
We have worked with many brands over the years, gaining a wide array of experience in getting organic search results for very competitive B2B search terms.
At Narcosa, we are experts in the B2B field and know the intricacies and SEO effort required to raise your company to that #1 search result in Google. From SaaS companies to professional services companies, you can use our experience to increase organic traffic to your landing page, sales pages, or other content.
